Geek's Beak or Chick's Cheeks

So which movie would you want to see: One whose ad features a geek smirking at you or one that displays a woman's tattooed backside mooning you? Well, unfortunately, the ads are for the same movie, "Wordplay," a documentary about people who do the New York Times crossword puzzle. The film's trailer focuses on a bunch of nerds who descend on a crossword puzzle convention. There is not a tattooed ass to be seen, only pencil necks holding pencils poised. Apparently, the doc's producers realized a little late that (Newsflash!) sex sells and pulled the Geek ad and replaced it with the Cheeks one.