Time Out for "Time Out New York"

Time Out New York, the weekly mag that details all the NYC happenings, is on the outs with me. I'll let you in on a secret: you can subscribe to magazines much cheaper through the publication's website. For the past eight years, I have been a loyal reader and subscriber--shelling out $39 per year. I just received a resubscription notice, so I decided to do so online. Well, on the mag's site, I can receive T.O. for $19. I've been buying this mag for almost 10 years; you'd think I would've been offered the cheaper deal. [By the way, I ran into a similar situation with New York Magazine. If interested in subscribing, do so through its website ($15) rather than the little cards inside ($39).]