Tru Times Two

What to do with a second Truman Capote.... This New York Times article delves into the marketing strategy behind "Infamous," a film that sounds an awful lot like last year's "Capote." Warner Independent's tactic is to emphasize the difference between the two movies and to focus on those cities in which "Capote" performed well. That is, the studio is going after people like me who liked "Capote." I think the technique is working because I'm planning to see "Infamous" at some point. If I were a studio head, however, I think I would've held this film back about five years. (Image via New York Times)