Commodified

Designer Vera Wang wants to spread her precious aura everywhere, even to the groundlings who shop at budget department stores. Here's why Wang opted to make a deal with Kohl's instead of a higher end label, like St. John or Jones Apparel Group: "I can become a more iconic American brand and be exposed to America in a larger sense." Once a person markets him/herself as a commodity, I say watch out. I have zero sympathy for celebs who suddenly want their privacy after ramming themselves down our throats. If you're going to sell yourself like a roll of toilet paper, then the public is going to treat you like toilet paper.