Tsk Tsk

This is how I read this Ad Council warning on drunk driving: Don't drive drunk or you might break someone's Gucci sunglasses. Buried in the back pages of New York Magazine, this ad is about as powerful as a tsk-tsk wagging finger. But perhaps NY Mag readers--typically uptown Manhattanites--are more affected by this image of a destroyed status symbol than by a photo of a mangled car or the victim alive.