Don't Mind the Gap

Here comes another what-are-they-thinking ad campaign from Gap. It has been widely reported that Gap sales over the past few years, starting with the Sarah Jessica Parker ads, have been staggeringly disappointing. Now comes this new campaign: "the boyfriend trouser." No, no, no! The concept is that the clothes look like they belong to your boyfriend. This is a poor man's Annie Hall. Very poor. More like bankrupt. Believe me, no woman in the world wants to look sloppy, and no woman wants her ass to look saggy.