The Incredible Shrinking Mega Star

As the Tom Cruise Cuckoo Factor gets more and more blame for the poor box office performance of "Mission Impossible III," Tom C.'s image gets smaller and smaller in the print ads. In the pre-release initial ad, this is clearly a Tom Cruise movie. The next issued ad promotes the fact that, yeah, T.C. is in the movie, but this is really an action flick. In the most recent ad, after disappointing box office receipts left studio honchos weeping, not only is T.C. shrinking, but the film's other actors are now featured. Suddenly, this mega celeb's star vehicle is an ensemble piece. In addition, the ad is laden with "for the love of God, please see this movie" testimonials.