Lift and Sniff and Pass Out

Not only does a fashion magazine smell like the perfume bullpen at Macy's, but it will soon emit barroom odors as well--if the latest issue of Vogue is any indication. Fancying itself as an eau de toilette, Pama Pomegranate Liqueur has a lift-and-sniff ad in the mag. The "alluring aroma" smells like a hypersweet cherry cough medicine and gave me an instant headache. Will harder booze be next in this advertising blunder? I hope not; it will be just another page I have to tear out.